Domain authority is a number – ranging from 0 to 100 – that determines how well your website will rank on search engines. The higher the better, and while there are a number of factors that determine your site’s domain authority, not all of them are completely known. Fortunately, there are proven steps you can take to begin the process of improving your domain authority.
When reading articles on improving domain authority, you might notice that on-page SEO gets glossed over all-too-quickly. This is a mistake, because you can’t build solid domain authority without starting with what factors that are well within your control.
The fundamentals of building domain authority begins by ensuring that you have links from your internal content pieces to other related pieces of internal content. While you don’t want to go overboard by linking to hundreds of different pages on any given article within your own site, be sure to include a link or two in every article that points to another helpful page on your site.
Be Sure You Have a Sitemap
Without a sitemap it will be a lot more difficult for search engines to find and rank your content. If you’re not a technical person, you might want to hire an SEO professional to help you set up a sitemap and optimize your robots.txt.
If you have a WordPress website, plugins, such as, Google XML sitemap, better Google XML sitemap, or Yoast SEO for WordPress could come in handy. Be sure to choose only one, because installing multiple sitemap plugins can cause issues with your site.
Other On-Page SEO Factors to Consider
Improving the navigability of your site and its URL structure are two other factors to pay attention to. On top of these you’ll want to be sure that your pages have meta tags, header tags, keyword phrases that are relative to your industry, alt tags on images, and that your content is helpful and detailed. No skimping here!
If you’re a business in Plano, TX and have a website, you’ll want to improve your domain authority so you’ll be easily found on search engines. Following the SEO tips in this article are a good place to begin, but if you really want to kick up your game, you may consider hiring an SEO agency.
What Is Domain Authority? – Moz.com
How To Increase Domain Authority: Best 9 Methods – Bloggertipstricks.com