Competitive analysis is the process of studying your competitors. There are three reasons why competitive analysis is important. First, it lets you know what the competition is doing well. Second, it gives you strategic advantages. And third, it lets you discover link opportunities.
It’s always a good idea to study the competition and see what makes them tick. Especially if a competitor is incredibly successful, you’ll do well to analyze their inner workings intricately. Below, your Plano SEO expert shows the four key elements you need to analyze to understand your competitors.
Your first order of business is to identify the keywords potentially targeted by your competitors. The good news is that most of this data is easily obtainable thru tools like SEMRush, SimilarWeb, Keyword Planner and Spyfu. Generally, all you have to do is input your competitors’ website URLs in a textbox and click. You’ll then have a list of SEO keywords your competitor’s site ranks for.
Identify your top competitors
Armed with your keywords list, you may then type those terms into your favorite search engine to check out the sites that show up on the first page of search engine results pages (SERPs). Tools like AWR Cloud and SEMrush let you find out which websites achieve top rank for specific SEO keyword searches, as well as websites that trend over a specific time frame. The more keywords a domain has ranking, the more authoritative it is.
Analyze your competitors’ website
Now that you know your top competitors, you need to dive deep into their SEO techniques. Begin by obtaining general metrics for them including Domain Authority, Domain Age, Social Shares, Inbound Links, Link Velocity, etc. Items to identify when you research your competition include their title tags and subheaders, types of content they use along with their outline, style and frequency, and the website’s internal linking structure. Knowing how your competitors organize their websites for SEO purposes lets you know how you can update your own site accordingly.
Analyze their social media
Social media plays a huge role in SEO success, so you’ll need to research your competitor’s social media strategy. How often do they post updates on their social media pages? How many followers do they have? What’s their engagement ratio? If your competitors are active on social media, then you need to be as well.
Need professional help in analyzing your competition? A Plano SEO expert such as Dallas Media Production can show you the ropes and even handle the entire process for you if you prefer.
5 Steps for SEO Competitive Analysis & Research, SearchEngineWatch.com
How To Perform An SEO Competitor Analysis, Forbes.com