Website design used to be so simple. All you had to do was create a well-designed page with attractive colors and attractive fonts, and you’re done. For better or worse, the method has transformed into a more complex and intricate process to suit consumer’s evolving demands. Today’s websites need to tell a story and convey the right message in order to succeed. Great website design makes sure it is able to connect and interact with users in a meaningful way.
With the growing focus on effective storytelling, it’s no surprise that video backgrounds are becoming the norm. Used properly, a video background can help capture your website visitor’s attention and invite them to spend more time browsing around. So how do you keep doing the right things? Your Plano web design expert shares the following best practices.
Compress the video
You don’t want to have a video background that stops and starts as it buffers. It gives the impression that your site has a slow load time. You can prevent this by compressing the video down to the lowest possible bitrate. Though it’s tempting to choose 1080p, you may be better served by a 720p video with a 24 to 25 frame rate.
Build heavy contrast with the page text
You need to build heavy contrast between the video and the texts on your page to make the information more visible and pleasing to the eye. As a rule, you’ll need to use light-colored text with a dark video and vice versa. Though you want the video to look attractive, you don’t want it to take too much of your audience’s focus, so keep the colors minimal and the footage uniform.
Mute the video by default
You don’t want to annoy your visitors with unwelcome noise, so let them decide if they want to hear your video’s audio for themselves. Internet browsers may be playing their own music. When another sound invades their hearing, it can be a turnoff, and they may soon decide to close your site. Muting background videos by default is the sensible thing to do.
Use partial size video
Your video doesn’t have to be in full-screen. Sometimes, it may be better to limit the video size so you can use the available space for other purposes. Limiting video size is also a great way to keep video and text separate.
If you need help with using a video background for your website, a Plano web design company such as Dallas Media Production can provide you with the necessary assistance.
Current Video Background Design Trends & Best Practices in Web Design, Envato.com
10 Guidelines for Better Website Background Videos