A beautifully designed website that pays attention to fundamentals and delivers an optimal experience to end-users is what every business hopes for. When designing your next website, you’d be wise to focus on these factors first and foremost.
Many who are new to web design try to do too much in hopes of impressing their visitors. The truth is, what really gets people raving about a website is how easy it is to find what they’re looking for. If you overcomplicate your website’s design by making navigation buttons hard to find, not including any whitespace in between text and other elements, and using a messy array of colors that don’t work well together, you’ll have people looking to hit the back button as soon as they show up.
Branding Is Important
Branding only begins with the design and placement of your company’s logo, which is usually put in the upper left side of a site. Included in the branding aspect of a website is its color scheme; which should always be consistent and complementary, the tone of any text placed inside of its pages, and the type of font used for all text on the site. It’s not that you can’t mix the font up from time to time, but you do want to make sure that any differing font works well with the main type of font used.
All of these elements will contribute to painting a consistent picture of your brand for your end-user.
Short Load Time
They say you have roughly 2 seconds or so to catch the attention of a new visitor to your website. Don’t miss your chance by losing them before they even have a look at what you have to offer.
Including too many design elements, large images, videos that load as the page does, or clunky dysfunctional code can slow down the load time of your web pages. If a potential customer has to wait too long for a page to load, they’ll just leave and go find what they’re looking for elsewhere.
It’s no longer an option as to whether you’ll design your website with mobile devices in mind. It’s a must. Mobile now represents 65% of digital media time, and the solution to accommodating this growing audience is to make sure your web design is responsive.
If you’re busy with putting together all of the different elements of your business, you may not have time to focus on building a website that wows your customers. A good Plano web design agency specializes in focusing on tying together the most important factors that can help your website to stand apart from the rest.
24 Things to Consider When Designing and Developing a Website –
Don’t Let a Slow Website Kill your Bottom Line – Forbes.com